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LATEST NEWS HIGHLIGHTS

2025 National Conference on Health Communication, Marketing, and Media (NCHCMM)

Mark your calendars for the 2025 National Conference on Health Communication, Marketing, and Media (NCHCMM) from July 29-31 in Atlanta, GA. Celebrating its 17th year, NCHCMM unites academia, public health researchers, practitioners from federal and state governments, and industry leaders to engage in meaningful dialogue.
 
Co-hosted by the CDC and NPHIC, this premier public health communications conference promotes innovative ideas and new approaches in health communication, marketing, and media. Attendees can share research, discuss emerging trends, and network with experts in the field. Join us to advance the practice of health communication and marketing. Learn more at www.nchcmm.org.

New Episode of "Listen Up!" Not a Monolith: Empowering Latino Health

The CDC's Office of Communications has released the latest episode of "Listen Up!," a professional development podcast for health communication professionals. Episode 3, "Not a Monolith: Empowering Latino Health," features Dr. Amelie Ramirez, Director of the Institute for Health Promotion Research.

This episode delves into the importance of family, audience-centered language, and faith in empowering Latino health. Learn about Salud America! and the impactful role of Salud Heroes in fostering trust and wellbeing within Latino communities. Subscribe to "Listen Up!" on Apple Podcasts, Spotify, or Pandora to stay informed on vital public health topics.

Prior Authorization Hurts Patient Care

A recent AMA survey reveals that prior authorization is significantly affecting patient care and physician burnout. Over 90% of physicians believe this process negatively impacts patient outcomes, with 78% noting that it often leads patients to abandon recommended treatments. The survey highlights that prior authorization can delay access to necessary care, contributing to serious adverse events and increased hospitalizations.

Physicians spend an average of 12 hours weekly on these requirements, exacerbating burnout and inefficiencies. Additionally, 87% of physicians feel that prior authorization raises overall healthcare costs and leads to higher patient expenses. The AMA is calling for reforms to mitigate these challenges and improve patient care. Read more from AMA here.

FEATURED TOPICS

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In the realm of public health communications, the rapid emergence and integration of Artificial Intelligence (AI) is ushering in a transformative era. As a comprehensive leader in communications, public relations and marketing technologies, the Cision company understands the importance of embracing AI’s capabilities early in its development stages as a critical element in the future of addressing complex challenges, bolstering crisis response, and ultimately improving the health outcomes of communities worldwide.

During the Cision-sponsored showcase session “AI & the Future of Crisis Comms,” at the 2023 National Conference on Health Communication, Marketing & Media (NCHCMM), its panelists shared key findings and insights derived from real-life crises before delving into a focused conversation on how AI is re-shaping crisis communications in healthcare and empowering healthcare communications teams.

As a supplement to that inspiring and insightful discussion, Cision has followed up with six ways public health communicators, at all levels, can integrate the enormous power of AI tools into their daily work processes. The NCHCMM management team is happy to share these steps as part of our ongoing efforts to keep public health communicators informed and up to date on the evolution of public health communication in a changing world.   

Please click here to access the Six Steps to Using AI in Your Communication Strategies.

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Many of the health threats that plagued Americans several decades ago—such as unclean drinking water, bacterial and viral illnesses, and the consequences from behaviors such as smoking cigarettes and not wearing seatbelts—have been successfully diminished. These health threats were reduced thanks in part to the work of public health initiatives. 

However, a significant public health threat lingers without much hope on the horizon for a definitive resolution – the threat of gun violence. 

Unfortunately, results from a recent Axios/Ipsos American Health Index poll indicate that the majority of Americans surveyed now name gun violence in their communities as the number one health threat, followed closely by the threat of the opioid epidemic. 

The discussion of gun violence is intrinsically linked to political divisiveness. However, regardless of political lines, the threat to everyday Americans’ safety remains. The more that public health communicators and health organizations can reframe the issue of gun violence as a salient public health threat, the more progress may be made to ensure that Americans are safe. 

Here’s what you need to know about the state of gun violence in 2023 and how this kind of violence represents a threat to public health. 

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The end of the COVID-19 public health emergency (PHE) declaration came on May 11, 2023. One significant lesson emerging from the COVID crisis is that the U.S. and most of the world were unprepared for it. Furthermore, the World Health Organization (WHO) and other agencies stress that it is never too soon to prepare for the next global emergency. 

Will the U.S. be able to respond to the next global public health crisis?  

“We Cannot Kick This Can Down the Road” 

While it may feel like the country is winding down from the effects of COVID, many public health leaders and experts warn against complacency and inaction. Instead, they urge governments to negotiate policies and enact legislation to prepare for the next pandemic. 

At this year’s United Nations annual assembly, WHO Director-General Tedros Adhanom Ghebreyesus stressed the inevitability of the next pandemic. He claimed, “We cannot kick this can down the road” because it is only a matter of when, not if, the next public health threat will emerge. 

The WHO is drafting a pandemic treaty that the member states will vote on in next year’s general assembly. This new treaty represents an agreement including more than 200 recommended actions countries can take to improve global security. Also, the treaty’s call to action covers the entire spectrum from pathogen identification to widespread vaccination. 

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Men and women should be proactive about their health. However, some health issues pertain specifically to men. Each June, healthcare organizations around the country recognize Men’s Health Month as a way to encourage men to take care of their health and prevent future illnesses. 

National Men’s Health Month can also serve as a helpful nudge for some men who are reluctant to discuss health issues with their medical providers. 

Whether you work in public health, are a man, or are a person who loves a man, raising awareness about specific men’s health concerns is a great way to recognize Men’s Health Month this June. 

This article will show you how to encourage men to take care of their bodies, prevent disease, and seek medical attention to stay well. Furthermore, supporting men’s health overall can also help men in minority groups stay healthier. 

How Can Men Stay Healthy Over the Long Term? 

Staying healthy as a man means maximizing one’s longevity and taking steps to avoid the development of disease. This lifelong mission boils down to a few key pillars of healthy living that include exercising, healthy eating, and sleeping enough. And avoiding habits that can impact your long-term health, such as smoking cigarettes or drinking heavily. 


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