9 Ways to Get People to Open Your Emails

Effective email communication is vital for public health messaging. Research shows that subject lines offering clear value, using short (4–6 words) and simple words, and written in sentence case significantly boost open rates. Including one relevant emoji and numerals—especially odd numbers—increases engagement further.

Positive tones outperform neutral or negative ones, while avoiding questions can also improve opens. Creating genuine urgency with concrete deadlines motivates timely action, but overuse reduces credibility. These evidence-based strategies help public health communicators maximize outreach and ensure critical information reaches their audiences effectively. Read the article from PRSAY here.