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Tips for Creating Powerful, Pithy and Publishable Soundbites

The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Soundbites should be timely and convey hope, evoke emotions and/or inspire interest. Their purpose is not to divulge the breadth of a subject, but to spark curiosity, inquiry or action. Preparing a soundbite that advances your vision, mission and brand is not enough. You need a strategic network of relationships with journalists, reporters and news producers. Learn why from PR Daily here.

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