Monkeypox Suffers from a Lack of Communication

Monkeypox cases are growing in affected countries at a 9.4% increase per week, according to the World Health Organization (WHO) which may leave many wondering—How serious is this, and should I be worried? There's media coverage, but monkeypox isn't blanketing the mainstream. One hurdle may be that the public is suffering from disease fatigue. “Medical communications teams were burned in COVID," experts say. Some were accused of "hyping the danger." Others were attacked for providing misinformation. Communicators may be hesitant “to go full-out, sounding the alarm for monkeypox—no one wants to be 'the boy who cried wolf.'” Read the full article by PR News here.