Three Ways Marketers Can Authentically Engage With DEI

The pandemic placed a very stark spotlight on the realities of inequity and discrimination that exist today, and consumers are now using their pocketbooks to demand accountability. Businesses that focus on diversity, equity, and inclusion (DEI) in their internal and external actions today are 1.6 times more likely to satisfy and retain customers than their counterparts who do not. What can a marketer even do about diversity, equity, and inclusion? Identify at least three core values that your brand adheres to and use them to inform your external communications strategy going forward. By displaying a commitment to DE&I in your external messaging, your internal audience will take notice.