Checklist: How to Conduct a Social Media Audit

Social media messaging is key to a comprehensive brand marketing plan. But if you’re sending out the same tweets week after week or sitting on platform accounts that simply don’t get traffic anymore, you could be spending too much time on the wrong content—and not enough on others. This social media audit checklist from Emplifi walks readers through an 11-step social media evaluation process. It’s important to evaluate the state of your organization’s finances, business strategy and communications plan—and assessing your brand’s social media presence every now and then can help keep your content fresh. The checklist’s steps include examining the appearance of all existing profiles; keeping a record of brand profiles and platforms; noting which content is best received by your audience, and more.