Ways the Pandemic Has Changed Media Relations Forever

From lightning-fast media cycles with non-stop breaking news to smaller than ever newsrooms with shrinking resources, media relations has never been more challenging. COVID-19 has made media relations professionals rethink almost all their proven tactics and strategies that would have worked before the pandemic. Longer lead times are needed: COVID-19 has stretched out the media pitching timeline, creating a 3-4 week window, at minimum, depending on the outlet or reporter you’re trying to work with. Exclusives are more important than ever: With the rapid amount of news coming out each day, reporters must be extremely selective on what stories to cover and announcements to go after. See more reasons here.