Experts Call for Health Messaging to Adapt

As the Omicron variant of COVID-19 wreaks havoc on hospitals, public health leaders are struggling to get people to tune in to guidance that could help stem the contagion. Public health advocates acknowledge fewer people are paying attention or heeding expert advice. Some say the messaging needs to shift to become shorter and simpler and even nod to a brighter future when the pandemic is over. "The challenge we always have with communications, they always say people need to hear things seven times before it really sticks," says Georges Benjamin, executive director of the American Public Health Association. The problem with COVID-19 messaging, of course, is that the pandemic is not simple to understand. Read more from NPR here.