Reducing the stigma around mental illness has never been more important than it is now. It’s estimated that nearly 1 in 5 adults in the United States currently live with a mental illness. PR pros can help change the status quo around language by removing stigmatized words from social posts and press releases, advising spokespeople on how to talk about these issues, and helping the media adjust. In addition, PR professionals need to normalize talking about feelings and showing empathy when people are struggling. They might have an opportunity to help someone speak publicly about their mental health, because empathy is key in bringing these stories to life. See more here.