New CDC Campaign “Free Mind” Tackles Youth Mental Health and Substance Use

The CDC’s Free Mind campaign takes a creative, youth-focused approach to address the critical link between mental health and substance use. Launched July 21, the campaign offers a range of engaging tools—fact sheets, social media graphics, video PSAs, an interactive graphic novel, and a forthcoming card game—to help youth and their caregivers understand how mental health challenges can increase the risk of substance misuse and overdose.

Designed to spark honest conversations and provide healthier coping strategies, Free Mind promotes a blueprint for better mental well-being. Public health communicators can learn more during the campaign’s live webinar on July 24.