The Right Way to Decline a Media Opportunity and Preserve the Relationship

A recent article highlights how public health communicators can tactfully decline media opportunities without damaging vital press relationships. Whether due to time constraints, ethical concerns, or lack of alignment with the story, transparency and early communication are key. Suggesting alternate spokespeople, requesting deadline extensions, or offering future availability shows respect for reporters’ time and fosters trust.

Even when declining, a timely and honest response can maintain – and even strengthen – relationships with media outlets. As media engagement continues to shape public health narratives, knowing when and how to step back is just as important as stepping forward. Read the full article from Strategies and Voices here for practical tips and examples.