AIM Toolkit: Shingles Awareness Week

Shingles Awareness Week 2025 (Feb. 24–March 2) aims to correct misconceptions about shingles risk and encourage vaccination. While over 90% of adults 50+ carry the virus, only 7% recognize their high risk, despite one in three developing shingles in their lifetime.

Public health communicators can use this opportunity to educate communities on prevention. AIM has developed customizable, unbranded social media messages for organizations to share, helping to amplify awareness. By leveraging these resources, public health professionals can drive informed decision-making and promote vaccination as a key strategy in reducing shingles-related complications. Learn more and access materials to support this initiative. Find social media toolkits from AIM here.