How to Tell Stories That Empower, Not Stereotype

Storytelling in nonprofit communications has the power to inspire and drive change, but it's crucial to avoid reinforcing harmful stereotypes. Too often, narratives fall into the "savior" trap, portraying people as "needy" or "voiceless," which diminishes their dignity. Instead, nonprofits should focus on highlighting the resilience, strength, and systemic barriers faced by individuals, emphasizing their humanity rather than their circumstances.

By centering the voices of those affected and framing donors as partners in creating systemic change, communicators can tell stories that empower, foster empathy, and inspire meaningful action without diminishing the people they serve. Read more from PRNews here.