The 2024 Election and the Changing Definition of ‘The Media’

Since the 2024 election, professionals in media and public relations have closely monitored the shifting landscape of media influence. As trust in traditional news outlets declines, new voices—such as influencers and podcasters—have risen in prominence, shaping public opinion in ways that demand attention. These new media figures, who are not bound by journalistic ethics, hold sway over large, engaged audiences.

 

Public health communicators must recognize this shift and expand their outreach strategies. By building relationships with influencers and podcasters, communicators can tap into these emerging platforms, reaching target audiences in more authentic and impactful ways. Read more from PR News here.