Why You Should Have a Post-Election Communications Strategy

As elections dominate the media landscape, it's essential for public health organizations to craft a strategic communication approach. The intense election coverage, extending beyond Election Day, risks overshadowing other messages. Avoid scheduling major announcements during this period, as they may get lost in the election's prolonged news cycle.

 

Remaining neutral is crucial, with studies showing that only 38% of Americans favor brands taking public stances. Instead, focus on civic engagement by encouraging voter participation. Carefully review all scheduled content to ensure its timely and sensitive to the political climate. If engaging, do so constructively, offering policy insights relevant to public health post-election. Read more from PR News here.