Guardians of Good Health – Public Health Campaign

Franklin County Public Health in Ohio recently launched The Guardians of Good Health campaign to reshape the public’s perception of public health beyond COVID-19. With $155,000 in federal and state funds, they worked with a Columbus-based branding company to create retro-inspired cartoon characters representing different public health roles: Vicki Vaccine for immunizations, Millie the Microscope for infectious diseases, and others.

 

Designed to resonate across age groups, the campaign spans digital ads, streaming PSAs, and medical office materials. Early feedback shows strong engagement, and a forthcoming comic book aims to expand outreach further, positioning public health as a vital, accessible, and community-centered field. Angela Taah, Communication Specialist at FCPH, invites NPHIC members and public health professionals to learn more about the campaign here and to reach out to her directly for sharable campaign assets (posters, stickers, cards, ads, etc) at AngelaTaah@franklincountyohio.gov.