The How and Why of Pitching a Story to LinkedIn News

LinkedIn News is emerging as a powerful platform for amplifying company news and executive perspectives. With 84% of PR professionals integrating LinkedIn into their strategies, it surpasses other social media for corporate branding. LinkedIn News, reaching over 600 million people globally, prioritizes content from company leaders and offers significant visibility.

 

Executives sharing personal insights and behind-the-scenes perspectives generate 8x more impressions and 4x more engagement than standard posts. PR professionals should leverage this by pitching story ideas directly to LinkedIn’s editorial team, emphasizing lead time, exclusivity, and authentic leadership perspectives. This approach enhances both visibility and engagement for public health communicators. Read more from PRNews here.