PR Pros Share Their 2024 PR Industry Predictions

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry. With upcoming events such as a U.S. presidential election and the 2024 Summer Olympics, and ongoing crises such as the wars in Ukraine and the Middle East as well as U.S. economic pressures—it behooves PR pros to prepare for the impact to your strategies ahead of time.

PR News Online shares their PR predictions here. Including AI: AI is a tool and a resource, but not the end-all-be-all solution that ends the world of PR as we know it. Read more about content, public affairs, social impact and influencers.