PRSA Releases Guidelines for AI Use

Public Relations practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI). On Nov. 20 the Public Relations Society of America (PRSA) released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Document ideation came from a combination of discussions led by PRSA’s Board of Ethics and Professional Standards (BEPS) at the beginning of 2023, and PRSA members voicing curiosity surrounding AI tools. Read more from PRNews Online here.