Ten Communication Tactics to Combat Pandemic Messaging Fatigue
It should come as no surprise that the public is growing weary of pandemic restrictions and are increasingly tuning out COVID-19 public health messaging. Researchers from the University of Arkansas recently surveyed 744 participants to tease out the parts of pandemic health messaging that have grown stale. According to the survey, about 21.9 percent of the participants said they were tired of hearing about the need to wear masks, 18 percent response rate indicated "message fatigue" about social distancing, 10.08 percent response rate about washing hands, and 3.76 percent about vaccines.
The...