CDC’s Tips From Former Smokers® Returns With Powerful New Ads

The CDC’s Tips From Former Smokers® campaign, now celebrating its 10th anniversary, recently returned with new ads encouraging people who smoke to quit. Year after year, the campaign has proven its effectiveness while promoting a range of quit services. The campaign now also promote the new National Texting Portal developed in collaboration with the National Cancer Institute. Adults can text QUITNOW to 333888 for free help in English or text DÉJELO YA to 333888 for free help in Spanish. Evidence-based texting services are an important complement to 1-800-QUIT-NOW, as texting services may reach people who want additional quit support but may be less likely to call a quitline.