Tactics to Combat Pandemic Messaging Fatigue

It should come as no surprise that the public is growing weary of pandemic restrictions and are increasingly tuning out COVID-19 public health messaging. The problem is that just because people are through with COVID does not mean COVID is through with them. There is still a need for public health officials to provide guidance and recommendations, but you need to shift your communication strategies to regain public interest and trust. The question is, how do you do that? Experts are addressing this challenge. Emerging from these deliberations are ten tactics that have the potential to combat message fatigue and instill a spirit of hope. These tactics will not only help you with COVID-19 messaging but will prepare you for future public health crises.