Social Media Messaging to Reduce Vaccine Hesitancy in 18-24-year-olds

The Community COVID Coalition, an initiative of the CDC Foundation in partnership with the National Governors Association, ASTHO, and the Association of Immunization Managers, has released new social media assets to help states and territories address vaccine hesitancy among the 18–24-year-old population. The Coalition partnered with research firm SocialQuest, Inc., to understand the landscape of vaccine hesitant 18- to 24-year-olds in states with the lowest vaccination rates as well as their attitudes and beliefs. Find the message testing report and summary report here.