Reimagining Newsjacking for a New Era of Journalism and Media Relations

In today’s fast-evolving media landscape, public health communicators must rethink earned media strategies to remain valuable to journalists. One effective approach is "newsjacking," where communicators align their messages with breaking news to gain media attention. This strategy helps create real-time, mutually beneficial relationships by providing journalists with credible, timely commentary.

 

Public health professionals can apply newsjacking by monitoring relevant news, offering unique perspectives quickly, and positioning their organizations as go-to resources for media. While not every effort lands immediate coverage, consistent newsjacking builds valuable media relationships over time, enhancing the organization’s visibility and thought leadership in public health. See the steps from PR News here.