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Wild to Mild Flu Vaccine Campaign

The CDC launched a new flu vaccine campaign called Wild to Mild to share key information with the public about how getting a flu vaccine can reduce your risk of flu and its potentially serious outcomes. The Wild to Mild campaign is mainly digital and will include social media content, micro-influencer partnerships, and paid placement of educational ads in various online channels and radio spots.


Promotional graphics encouraging social media interaction with friends and loved ones also are available. (This toolkit will be updated soon to include customizable graphic frames you can add to your photos, sample social media graphics, and printable materials.)