Summer has arrived in the U.S. and Americans are shedding more than their spring jackets. This year, many Americans are eager to let go of the masks and other personal protective items they have been wearing diligently for the past 15 months. However, along with masks, public health officials worry that other important COVID-19 measures—such as general conscientiousness and vaccine enthusiasm—are being discarded prematurely, leaving unvaccinated citizens at risk. Keeping COVID-19 Messaging at The Forefront It has always been difficult for even the most important issues of the day to remain...