This session will explode the myth that social marketing is about focus groups, messages and campaigns. The real power of social marketing lies in its ability to improve health services and co-create new public health products with citizens. The goal of these new products and services is to increase the benefits people want and decrease the barriers they think are important. [More] [Less]

Peter M. Sandman, PhD.

Peter M. Sandman, PhD.

Peter M. Sandman, PhD.

Learn practical ways to use new media to reach your audience more effectively! In this session, Kerry Shearer, Communications & Media Officer from, Sacramento County Public Health, will cover what participants need to know to get started and new trends for 2009, and will provide resources to help use new media techniques in your organizations. [More] [Less]

The CDC RiskSmart(tm) system provides tools and training to enhance (measure, preserve and grow) stakeholder trust and safeguard (monitor, detect, assess, forestall) against threats to stakeholder trust. CDC RiskSmart(tm) training is a 3-hour introduction to these concepts and tools.

Session participants will explore the importance of maintaining personal and institutional credibility for mission success, learn to detect and assess threats to credibility using various tools, and learn the behavior risk points and ways to overcome credibility risks. [More] [Less]

The CDC RiskSmart(tm) system provides tools and training to enhance (measure, preserve and grow) stakeholder trust and safeguard (monitor, detect, assess, forestall) against threats to stakeholder trust. CDC RiskSmart(tm) training is a 3-hour introduction to these concepts and tools.

Session participants will explore the importance of maintaining personal and institutional credibility for mission success, learn to detect and assess threats to credibility using various tools, and learn the behavior risk points and ways to overcome credibility risks. [More] [Less]

Lillian Rivera, RN, MSN
Administrator
Miami-Dade County
Health Department

Are you tweeting and texting and blogging your brains out? Learn about new media and how to balance it with traditional media from our panel of experts:

Sarah Marchetti, Ogilvy Public Relations Worldwide
Hilary Karasz, Public Health - Seattle & King County
Stephanie Kruse, KPS | 3 Marketing [More] [Less]

The CDC RiskSmart(tm) system provides tools and training to enhance (measure, preserve and grow) stakeholder trust and safeguard (monitor, detect, assess, forestall) against threats to stakeholder trust. CDC RiskSmart(tm) training is a 3-hour introduction to these concepts and tools.

Session participants will explore the importance of maintaining personal and institutional credibility for mission success, learn to detect and assess threats to credibility using various tools, and learn the behavior risk points and ways to overcome credibility risks. [More] [Less]

Public health officials have launched a variety of communications activities in an unprecendented effort to raise awareness of the H1N1 flu and encourage Americans to take protective measures. But how are people reacting to these actions? And what new activites are planned? Bob Blendon of the Harvard School of Public Health will share the latest polling data on public knowledge, attitudes and behavior regarding the pandemic, while Glen Nowak of the Centers for Disease Control and Chad Wood of the Department of Homeland Security will share their perspectives from the front lines of the communications effort. [More] [Less]

The CDC RiskSmart(tm) system provides tools and training to enhance (measure, preserve and grow) stakeholder trust and safeguard (monitor, detect, assess, forestall) against threats to stakeholder trust. CDC RiskSmart(tm) training is a 3-hour introduction to these concepts and tools.

Session participants will explore the importance of maintaining personal and institutional credibility for mission success, learn to detect and assess threats to credibility using various tools, and learn the behavior risk points and ways to overcome credibility risks. [More] [Less]

Peter M. Sandman, PhD.

Peter M. Sandman, PhD.

Howard Koh, MD, MPH
Assistant Secretary for Health
US Department of Health & Human Services

Learn practical ways to use new media to reach your audience more effectively! In this session, Kerry Shearer, Communications & Media Officer from, Sacramento County Public Health, will cover what participants need to know to get started and new trends for 2009, and will provide resources to help use new media techniques in your organizations. [More] [Less]