Documents

Order by : Name | Date | Hits [ Ascendant ]

Media Mayhem at the National Hurricane Center - Getting the Message Out While Keeping the Media Happ

This presentation will explain the relationship between the media and NHC during a landfalling U.S. hurricane event, how the media pool works, and the use of new technology such as the Internet, audio podcasts and social networks.

Whats New in New Media '09

Learn practical ways to use new media to reach your audience more effectively! In this session, Kerry Shearer, Communications & Media Officer from, Sacramento County Public Health, will cover what participants need to know to get started and new trends for 2009, and will provide resources to help use new media techniques in your organizations.

Presenter: Kerry Shearer

RiskSmart(tm)

The CDC RiskSmart^tm system provides tools and training to enhance (measure, preserve and grow) stakeholder trust and safeguard (monitor, detect, assess, forestall) against threats to stakeholder trust. CDC RiskSmart^tm training is a 3-hour introduction to these concepts and tools.

Session participants will explore the importance of maintaining personal and institutional credibility for mission success, learn to detect and assess threats to credibility using various tools, and learn the behavior risk points and ways to overcome credibility risks.

Presenter: Barbara J. Reynolds, PhD

Promoting Change with Social Marketing

Social marketing offers a systematic approach to changing behavior. This presentation provides an in-depth look at the formative research, strategy, development, implementation, and evaluation phases of social marketing applied to two behaviors: (1) general population behavior in preparation for an emergency (2) uptake of influenza vaccine among health care workers. It will address the Four P's of marketing to illustrate: (1) the desired behaviors and associated benefits to the audience (Product), (2) the costs to the audience for making and not making the desired behavior (Price), (3) the place where the audience was most likely to be receptive to the intervention (Place); and (4) the promotional ("communication") aspects of the program (Promotion) including innovative partnerships. For one of these project, it will evaluate behavior change in the population.

Presenter: Robert Marshall, PhD

New Media: Life in the Very Fast Lane - Stephanie Kruse

New Media: What Else Should Go Into Your Mix To Make It Actually Work

Are you tweeting and texting and blogging your brains out? Learn about new media and how to balance it with traditional media from our panel of experts.

Presenter: Stephanie Kruse

<< Start < Prev 1 2 3 4 Next > End >>

Page 1 of 4